The Intent Filter™ · Lahore, Pakistan Not real estate? See all industries ↗ 5 partnerships / month

Lead fulfillment · Premium real estate · Overseas-buyer specialists

Your sales team doesn't need more leads. It needs buyers ready to buy.

A verification layer between your ads and your sales team. Every lead scored on budget, timeline, and authority — so far more of what reaches your team is ready to buy, and the time-wasters get flagged, not chased.

Apply for a Partnership → See the proof

$4M+ managed · property lead-gen in 3 countries · ~70% qualified. Now: five developer partnerships a month.

Watch · Why your leads don't close · 23 sec

The junk-lead problem, in Kamal's words — and what we do differently.

Premium developersHigh-rise & luxury. Units from 1 crore up.
Verified before deliveryBudget, timeline, authority. No exceptions.
Overseas buyersDiaspora investors — GCC, UK, North America.
Five a monthSelective, so the quality never drops.

Exhibit A — The Record

Seven in ten leads,
actually qualified.

Most ads managers only count "leads." We add the column that decides your quarter — qualified vs. unqualified — and hold it near 70%, campaign after campaign.

62 / 90Leads decision-ready
~70%Qualified rate held
3Property markets
10k+Buyer leads generated

Real Estate · UAE · Meta

1,461 leads
  • Cost per lead −30%
  • Campaigns 106
  • Market Overseas buyers

Buyer leads for premium UAE property — cost per lead cut by nearly a third.

Real Estate · Pakistan · Google

4,755 leads
  • Managed Rs 936,882
  • Channel Google Search
  • Intent High

High-intent search leads for Pakistani developments, generated at scale on Google.

Real Estate · US · Google

3,800 sales
  • Clicks 397k
  • Cost / conv. $20.47
  • Channel Google

397,000 clicks became 3,800 conversions — property lead-gen proven in a competitive US market.

The receipts — straight from the ad accounts

Meta Ads Manager showing 1,461 buyer leads across 106 campaigns, UAE
1,461 buyer leadsMeta Ads · 106 campaigns · premium property, UAE
Google Ads showing 397K clicks and 3.8K conversions at $20.47 each
397K → 3.8K conv.Google Ads · $20.47 / conversion · property, US
Ad account report showing 62 of 90 leads qualified
62 of 90 qualifiedThe column a standard ads manager doesn't show

Real numbers from live property campaigns across three countries. The filter isn't theory — it's the record.

Exhibit B — The Lead Quality Problem

You're drowning in leads,
and starving for buyers.

You ran the ads. Hundreds of leads came in. Then your team got on the phone — and heard the same three answers:

"Soch kar bataayenge…"

— never picks up again

"Bas price check kar rahe hain."

— was never going to buy

"Abhi budget nahi, agle saal."

— should never have reached your team
Illustrative comparison — ways to fill your pipeline
OptionWhat it costsWhat actually happens
Volume lead agency Rs 120–800 per lead, by the hundred 90%+ junk. Your team becomes a call center; close rate stays under 10%.
In-house telecallers Salaries + management + churn Same raw leads, now with fixed overhead attached — and quality still isn't solved.
The Intent Filter™ One monthly retainer · no per-lead fees Your qualified-lead rate climbs sharply — around 7 in 10, not 1 in 10.

The problem isn't your team, and it isn't the ads. It's that nobody stands between the two, sorting the real buyers from the noise.

Exhibit C — The Three-Gate Method

Three gates. Every prospect.
No exceptions.

A qualification system built for premium real estate. Before anyone reaches your team, they pass three gates:

I.

Budget

Can they actually afford your unit? Verified financial capacity — not a hopeful guess on a lead form.

II.

Timeline

Buying now — this cycle — or "someday"? We surface real intent and remove the browsers.

III.

Authority

Is this the decision-maker? Your team speaks only with the person who can say yes.

Every lead is scored on all three. The ones that clear rise to the top of your team's list — each with a one-line summary: budget, timeline, decision status. The rest are flagged, so your best hours go to the buyers, not the pile.

Exhibit D — The Overseas File

Your biggest buyer isn't in Pakistan.

Overseas Pakistanis send record remittances home — and property is where it goes. Your highest-value buyers, and the hardest to verify from a form.

"We reach them where they are, verify budget and intent across the distance, and hand your team a ready conversation — not a cold inquiry from another timezone."
GCC RegionUAE · Saudi · Qatar
USAUnited States
UKUnited Kingdom
Canada 
Australia 

Exhibit E — The Offer

Around 3× more of your leads,
actually ready to buy.

The tyre-kickers don't vanish — they still come. We change the ratio. The qualified share of buyers reaching your team climbs from the usual one-in-ten toward seven — a lift you'll see in your own pipeline inside two months.

§ 1

Application & review

Every application reviewed personally within 24 hours. Five a month — fit matters more than budget.

§ 2

The number we're driving

Before we start, we agree on the qualified-lead rate we're optimising for — then report on it every week. No vanity metrics, no guessing where you stand.

§ 3

The filter goes live

Campaigns run, every lead is scored on the three gates, and the qualified buyers reach your team first — summary attached.

5 / MONTH

Every month, you get

What's included.

  • Verified, decision-ready buyers — each with a budget · timeline · authority summary
  • A qualified-lead rate tracked against the target we agreed up front
  • Every lead scored by hand — no outsourced call centre
  • Only five partnerships a month, so the attention never dilutes

Exhibit F — Selectivity

Five developers a month.
Here's who qualifies.

This is for you if —

  • You're a premium, high-rise, or luxury residential developer
  • You have a real sales team ready to close serious buyers
  • Overseas Pakistani buyers are — or should be — part of your market
  • You can commit to a serious three-month partnership

This is not for you if —

  • You want "cheaper leads" — volume agencies will happily oblige
  • You have no sales team to follow up with buyers
  • You're trading plot files, not selling built projects
  • You're looking for a 20k page manager
Kamal Lalika, founder of The Intent Filter
"A developer runs ads. Leads pile up. Everyone's excited. A month later — the team is exhausted, nothing closed, money gone. I've watched this exact film too many times. The problem was never the ads. It was that nobody stood between the ads and the sales team, filtering out everyone who couldn't buy. So I built the filter."

Years of lead generation for Pakistani real estate — high-rise clients, premium projects — built into one system: fewer conversations, better buyers. Every application is reviewed personally, and the person you talk to is me.

Kamal Lalika — Founder, The Intent Filter™

Exhibit G — Straight Answers

Questions developers actually ask.

§ 1How is this different from the agency I already use?
Keep them — seriously. If they're generating volume, that's a different job. We sit between raw interest and your sales team and push the qualified share of what gets through far higher. We're not the page manager. We're the filter.
§ 2What exactly do I receive every month?
Decision-ready buyers, each with a qualification summary — verified budget band, buying timeline, decision status. Not a CSV of phone numbers; a short list of people worth your team's time.
§ 3Why only five partnerships a month?
Verification is real work. Every buyer is individually filtered through three gates — that attention doesn't scale to fifty clients, and agencies that take everyone are exactly the ones delivering junk. Five keeps the quality high.
§ 4What does it cost?
We don't post a price — this is an application, not a checkout. It's a fixed monthly retainer (not per-lead) on a three-month engagement, split 50% upfront and 50% after the three months — so part of our fee rides on the full term, not just day one. Your ad budget is separate. We walk through the exact numbers on the qualifying call — one sold unit usually covers the engagement several times over.
§ 5Can you work with overseas Pakistani buyers?
It's one of the core things the system was built for. We reach them where they are, verify budget and intent across the distance, and hand your team a ready conversation — not a midnight WhatsApp inquiry that goes nowhere.

Exhibit H — Application

Request one of this month's five partnerships.

This is an application, not a checkout. Answer honestly — it's the first pass of the same filter we run for your buyers.