Lead fulfillment · Premium real estate · Overseas-buyer specialists
The Intent Filter™ places a verification system between your ads and your sales team — every prospect checked on budget, timeline, and decision authority before they reach you. If they can't buy, you never see them.
Five developer partnerships a month. 50% refund if results don't improve inside 90 days. Every application reviewed personally.
Founder's message · How the filter works · 90 sec
Kamal Lalika — why your leads don't close, and what we do differently.
Exhibit A — The Lead Quality Problem
You've run the ads. The leads came in — hundreds of them. Then your sales team got on the phone, and heard the same three answers, over and over:
"Soch kar bataayenge…"
— never picks up again"Bas price check kar rahe hain."
— was never going to buy"Abhi budget nahi, agle saal."
— should never have reached your team| Option | What it costs | What actually happens |
|---|---|---|
| Volume lead agency | Rs 120–800 per lead, by the hundred | 90%+ junk. Your team becomes a call center; close rate stays under 10%. |
| In-house telecallers | Salaries + management + churn | Same raw leads, now with fixed overhead attached — and quality still isn't solved. |
| The Intent Filter™ | PKR 250k/month · 3-month term | Only verified, decision-ready buyers reach your team — with half the fee guaranteed. |
The problem isn't your team, and it isn't the ads. It's that nobody stands between the two, filtering out everyone who can't buy.
Exhibit B — The Three-Gate Method
Not ad management — a qualification system built for premium real estate, shaped by years of lead generation for high-rise projects. Before anyone reaches your sales team, they pass through three gates:
Can they actually afford your unit? Verified financial capacity — not a hopeful guess on a lead form.
Buying now — this cycle — or "someday"? We surface real intent and remove the browsers.
Is this the decision-maker? Your team speaks only with the person who can say yes.
Fail any gate → filtered out. Clear all three → delivered to your team with a qualification summary: budget band, buying timeline, decision status. Your team walks into every conversation already knowing it's real.
Exhibit C — The Overseas File
Overseas Pakistanis are sending record remittances home — and property is where that money goes. They're your highest-value buyers and the hardest to verify: distance, trust, and no way to tell a serious investor from a daydreamer on a form.
Exhibit D — The Arithmetic
Run the numbers on your own margins — you don't need ours.
Sell one additional unit, and the entire engagement is covered — several times over. Everything after that is profit. And that's before counting the sales-team hours you stop burning on people who were never going to buy.
Exhibit E — The Offer & The Guarantee
Agencies sell leads and disappear — you carry all the risk, they carry none. This partnership is structured the opposite way.
Every application is reviewed personally within 24 hours. Five partnerships a month — fit matters more than budget.
Before Day 1 we define what "results improve" means — a measure tied to what we control. Nothing to argue about later.
Campaigns run, every prospect passes the three gates, and your team receives decision-ready buyers with qualification summaries.
Metric improved — we continue. It hasn't — you receive 50% of everything back. We only win when you win.
Clause · Risk Reversal
If your agreed metric hasn't improved by the end of Month 3, half of everything you've paid comes back. In writing, before we start.
Exhibit F — Selectivity
"A developer runs ads. Leads pile up. Everyone's excited. A month later — the team is exhausted, nothing closed, money gone. I've watched this exact film too many times. The problem was never the ads. It was that nobody stood between the ads and the sales team, filtering out everyone who couldn't buy. So I built the filter."
Years of lead generation for Pakistani real estate — high-rise clients, premium projects, real campaigns — built into one system: fewer conversations, better buyers, and a guarantee signed by name. Every application is reviewed personally, and the person you talk to is me.
Kamal Lalika — Founder, The Intent Filter™
Exhibit G — Straight Answers
Exhibit H — Application
This is an application, not a checkout. Answer honestly — it's the first pass of the same filter we run for your buyers.