The Intent Filter™ · Lahore, Pakistan Real estate developer? See the specialist page ↗ 5 partnerships / month

Qualified lead generation · For service businesses that advertise

Your sales team doesn't need more leads. It needs buyers ready to buy.

A verification layer between your ads and your sales team. Every lead scored on budget, timeline, and authority — so far more of what reaches your team is worth closing, and the time-wasters get flagged, not chased.

Apply for a Partnership → See the proof

$4M+ ad spend managed · ~70% qualified leads · 20+ industries. Now: only five partnerships a month.

Watch · Why your leads don't close · 23 sec

The junk-lead problem, in Kamal's words — and what we do differently.

High-value servicesWhere one client is worth chasing quality for.
Verified before deliveryBudget, timeline, authority. No exceptions.
Six years, 20+ industries$4M+ ad spend across 5+ countries.
Five a monthSelective, so the quality never drops.

Exhibit A — The Record

Six years. 20+ industries.
One standard: qualified.

Real campaigns on Meta, Google, TikTok and Snapchat — all on one rule: a lead only counts if it can actually buy.

$4M+Ad spend managed
300k+Leads & sales
20+Industries
~70%Qualified-lead rate

Clinic · United States

54,000+ leads
  • Cost per lead −57%
  • Spend scaled ↑250%
  • Expanded 3 → 12 states

Up to 500 qualified leads a day — each one cheaper, not pricier.

Beauty · UAE

$2.12M spend
  • Leads 51,270+
  • Campaigns 213
  • People reached 7.4M

A seven-figure ad account, run profitably at scale.

Supplement · US · TikTok

93,746 sales
  • Impressions 36M
  • Clicks 300k
  • Cost per click $0.76

36 million views into 94,000 conversions — under a dollar a click.

The receipts — straight from the ad accounts

Meta Ads Manager showing $327,774.37 spent across 88 campaigns
$327,774.37 managedMeta Ads Manager · 88 campaigns · clinic leads, US
TikTok Ads Manager showing 93,746 conversions
93,746 conversionsTikTok Ads · 23 campaigns · $0.76 CPC · supplement, US
Ad account report showing 62 of 90 leads qualified
62 of 90 qualifiedThe column a standard ads manager doesn't show

Every figure pulled from live campaigns. The filter isn't new — it's proven.

Exhibit B — The Lead Quality Problem

You're drowning in leads,
and starving for buyers.

You ran the ads. The leads came in. Then your team got on the phone:

"Soch kar bataayenge…"

— never picks up again

"Bas price check kar rahe hain."

— was never going to buy

"Abhi budget nahi, agle saal."

— should never have reached your team
Illustrative comparison — ways to fill your pipeline
OptionWhat it costsWhat actually happens
Volume lead agency Rs 120–800 per lead, by the hundred 90%+ junk. Your team becomes a call centre.
In-house telecallers Salaries + management + churn Same raw leads, now with fixed overhead attached.
The Intent Filter™ One monthly retainer · no per-lead fees Around 7 in 10 qualified, not 1 in 10.

It isn't your team, and it isn't the ads. It's that nobody stands between the two.

Exhibit C — The Three-Gate Method

Three gates. Every prospect.
No exceptions.

A qualification system, not ad management. Before anyone reaches your team, they pass three gates:

I.

Budget

Can they actually afford what you sell? Verified financial capacity — not a hopeful guess on a lead form.

II.

Timeline

Buying now — this cycle — or "someday"? We surface real intent and remove the browsers.

III.

Authority

Is this the decision-maker? Your team speaks only with the person who can say yes.

The ones that clear rise to the top of your team's list, each with a one-line summary. The rest get flagged — so your best hours go to buyers, not the pile.

Exhibit D — The Offer

Around 3× more of your leads,
worth actually closing.

The tyre-kickers don't vanish — they still come. We change the ratio: from the usual one-in-ten worth closing, toward seven. Inside two months, in your own pipeline.

§ 1

Application & review

Every application reviewed personally within 24 hours. Five a month — fit matters more than budget.

§ 2

The number we're driving

We agree the qualified-lead rate we're driving, then report it weekly. No vanity metrics.

§ 3

The filter goes live

Every lead scored on the three gates. The qualified reach your team first, summary attached.

5 / MONTH

Every month, you get

What's included.

  • Verified, decision-ready leads — each with a budget · timeline · authority summary
  • A qualified-lead rate tracked against the target we agreed up front
  • Every lead scored by hand — no outsourced call centre
  • Only five partnerships a month, so the attention never dilutes

Exhibit E — Selectivity

Five businesses a month.
Here's who qualifies.

This is for you if —

  • You sell a high-value service — one client is worth real money
  • You're already running ads, but the leads don't convert
  • You (or your team) are ready to close serious prospects fast
  • You can commit to a serious three-month partnership

This is not for you if —

  • You want "cheaper leads" — volume agencies will happily oblige
  • You have no way to follow up with the leads we send
  • Your service is low-ticket — the math needs a real client value
  • You're looking for a 20k/month page manager
Kamal Lalika, founder of The Intent Filter
"A business runs ads. Leads pile up. A month later the team is exhausted, nothing closed, money gone. I've watched that film across 20+ industries. The problem was never the ads — it was that nobody stood between them and the sales team. So I built the filter."

Six years, $4M+ in ad spend, five countries. Every application is reviewed personally, and the person you talk to is me.

Kamal Lalika — Founder, The Intent Filter™

Exhibit F — Straight Answers

Questions businesses actually ask.

§ 1How is this different from the agency I already use?
Keep them. If they're producing volume, that's a different job — we sit in front of what they produce and raise how much of it is worth your team's time.
§ 2What exactly do I receive every month?
Decision-ready buyers, each with a one-line summary: budget, timeline, decision status. Not a CSV of phone numbers.
§ 3Why only five partnerships a month?
Verification is done by hand. That attention doesn't scale to fifty clients — and the agencies that take everyone are the ones delivering junk.
§ 4What does it cost?
This is an application, not a checkout — so no price on the page. A fixed monthly retainer on a three-month engagement, split 50% upfront, 50% after, so part of our fee waits until you've seen the result. Ad budget separate. Exact numbers on the call.
§ 5Does this work for my industry?
It's run across 20+ — clinics, education, beauty, e-commerce, professional services, real estate — in five countries. Budget, timeline and authority are universal. Selling premium real estate? There's a dedicated page.

Exhibit G — Application

Request one of this month's five partnerships.

An application, not a checkout — and the first pass of the same filter we'd run for you.